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Meet the Woman Behind
Shree Ethnic Wear

A Story of Passion, Courage & Dreams

Behind every brand is a story, and behind Shree Ethnic Wear is a woman who simply followed her passion.

I’m Sita Mahato, originally from Jharkhand, a wife, a mother of two, and a woman who has always believed in dreaming beyond boundaries.

✦ From a Dream to Shree Ethnic Wear ✨

In 2022, while living in the UAE, I started Shree Ethnic Wear as a small home-based business.

With limited resources but unlimited enthusiasm, I began my journey into the world of fashion.

✦ The Journey That Shaped Me

My background in Psychology taught me to understand people, their emotions, confidence, and individuality.

My journey as a mother taught me patience, resilience, and the courage to keep moving forward.

                Every experience has shaped the woman behind the brand
                and continues to inspire the way I look at fashion,
                confidence, and individuality.
            

✦ A New Chapter in India ??

Today, settled in Pune, I am taking Shree Ethnic Wear to its next chapter — launching our website in India in 2026.

What began as a small idea from home has grown into a dream of creating a brand where every woman can discover ethnic wear that makes her feel beautiful, confident, comfortable, and uniquely herself.

✦ More Than Just a Brand

Shree Ethnic Wear isn't just my business. It is a piece of my journey, my courage, and my love for Indian fashion.

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From my home to your wardrobe —
with love, Sita. ❤️

Sita Mahato

Meet the Woman BehindShree Ethnic Wear

Meet the Woman Behind
Shree Ethnic Wear